|
|
Not a Subscriber Yet?
Subscribe for free to make sure
you don't miss future e-columns
from RealityCopywriting.com
|
Father's Day Gift: Picture
of John's 79-year old father with his newborn grandson. Composition created
by Sandra Mendes (email Sandra to
get your own done.)
In Today's Message....
Top 10 Things That Copywriting Dads do Differently Than
"Normal" Dads
Writing Before He's Speaking: See how John insists his
five-month old son learns to write before he has even uttered his first
word.
Email Marketing Tactics Exposed: Earn a six-figure living
from strategies so simple a five-month old baby can use them (as you'll see
demonstrated in this email message).
|
|
FREE PDF REPORT
Six Steps To Six Figures
With List Marketing
by Jimmy D. Brown
Click below to read,
download and print this 20-page report. Here Jimmy introduces his
"List P.R.O.F.I.T. System."
The same system
Jimmy's been using and fine-tuning since 1997. Find out how to make money
writing emails to your own subscriber base.
Get Your Free Copy Now
|
Jimmy D. Brown reveals...
"How I Pull In Up to $32,781
In PROFITS Per Month
With My Secret D.E.E.P.
Email
Marketing Strategies"
Click below for an 8-hour
audio seminar revealing
how to make a living
(if not a fortune)
writing emails...
www.emailtacticsexposed.com
|
Tuesday, June 19,
2007
Life as a Copywrter's
Son
Special
Column by Five-Month Old
Jonah Aaron Manley
Dad says now that I'm five months old it's time to
start helping write these emails. Such is the pressure of being the son of a
direct-response copywriter.
I thought I'd have an opportunity to learn to speak,
walk and eat FIRST. But Dad said writing and learning my home row keys is a
higher priority. While other people are wasting time talking, walking and
eating I can be progressing.
"Okay, Dad. Thanks!"
There are ten other things I wanted to tell you
about that makes having a copywriter as your dad different than having a
"normal" dad. But first, here's a picture from our Father's Day
outing last Sunday. We took the Via Rail to visit Grandpa near Toronto.
As you can see I managed to acquire our very own
car. How? I just screamed a lot. I mean A LOT! Dad thought they'd throw us
off the train. Instead...we get a 100 seat compartment all to ourselves.
Plus, being as cute as I am, there was always our own personal attendant on
hand to serve us. She even took this photo for us (it's a little blurry
because we were moving so fast)...
Top 10
Things That Copywriting Dads
Do
Differently Than Other Dads
- They Stay Home ALL Day! You get to see them more often than other
dads. All that time they save driving back and forth to work can be
devoted to Lego, carrying us in slings and changing diapers.
- More Excited Than Mom About... They are always ripping open the latest direct
mail package that the baby-related industries (e.g. diapers, formula,
Babys R Us) companies send, before Mom even gets to see it.
- Early to Rise, Early to Feed: They don't mind getting up at 4am to feed us, because that gets
them working early.
- Oddball Conversationalist: They tend to jump into conversations with disturbing facts that
shatter people's beliefs (e.g. Dad put Grandma and Grandpa into
shock by telling them "What The Margarine Companies Don't Want You
To Know!")
- Will Buy Out of Appreciation for the Sales Process: If a salesperson constructs a good enough offer
and pitch, a copywriting Dad will buy the product 8 out of 10 times just
to encourage them (this may come in very handy as I get older).
- Sympathetic to Telemarketers: If a telemarketer calls and has a bad sales pitch, Dad doesn't
hang up, he tries to give them some pointers on how to close the
sale (especially if it's a charity).
- Coaching Jehovah's Witnesses: When the Jehovah's Witness knock on the door, he doesn't slam it
in their face, but suggests that they work on a less fear-based lead in.
- No BS: Copywriting
Dads don't get overly excited about the idea of sending their kids to
college for a Bachelor of Science.
- Requests in Writing, Please! Mom says Dad's being easy on me now, but come two years old...
Anything I want I'll need to make a request in writing. Long copy will
work best. I must have an attention grabbing headline, good lead, strong
benefits, scientific proof and diaper-clad guarantee that convince Dad
I'll make the best use of a new tricycle.
- Too Much Reading Material! This hasn't happened to me yet... Dad's going to wait until I'm
on solids. But he was reading to me Bill Glazer's column in the No BS
Marketing Newsletter when he had his university graduating daughter
make some special comments. She says she loves being the daughter of a
copywriting superstar, but says the downfall is that he sends her far too
much reading material.
Well, that's my very first email copy. Please let me
know how I did.
Have a very good day,
Jonah
Aaron Manley
On behalf of John C. A. Manley (AKA Dad)
P.S. Dad
and I listened to a Jimmy D. Brown's Email Marketing Strategies
Explained audio series soon after I was born. It was an intensive course,
but looking back, I'm glad I did that instead of just sucking my pacifier.
P.P.S. Are you still sucking your pacifier (e.g. a
J.O.B. you don't like but gives you "security") and haven't broken out as a freelance copywriter? If
so, why not? Are you scared of clients? Then try running your own sites
online, writing emails like this (so simple a five-month old can do it!)
might be the answer. Check out www.EmailTacticsExposed.com
to get moving faster than it took the doctors to c-section me into the light
of day.
|
Comments? Questions?: Click
here to email your comments or questions. They may be posted here
or another email broadcast for others to read. Please include your name and
location as you'd like it to appear (or specify anonymous). You email
address will never be displayed.
______________________
Great Email
Hi John (and
Jonah!),
Thanks
for the terrific email copy you sent today. I really enjoyed the
clever spin. Jonah, you made some excellent points in this first
letter of yours - I think you're a natural!
Albuquerque
John's Reply: Thanks from Jonah and I. I just hope I'm not stealing
his childhood away from him.
______________________
Love Your Work
Love your work
John, keep it up.
John's Reply: Thanks Kyle. Will do (now that I’ve got both my cat and
my son working for me).
______________________
A very smart and talented little boy!!
Thank you so very much for the humor you incorporate in your e-mails. I absolutely loved Jonah's email--he is a very smart and talented little boy!!
I am very new in the copywriting business. I have purchased a few things that you have suggested. You have done your job in earning my trust and I look forward to a successful career.
It may take time, I expect that, but I have set my sights high and my determination even higher.
I am currently investigating a new term-"affiliations". I assume that is what you do with Jimmy Brown and a few others. Bravo to you!!
I do not want to put all my eggs in one basket, therefore I intend to diversify to the best of my ability, (at the risk of losing my mind!!) I will however, look at the bright side--if I lose my mind before I make the money I intend to make, I won't know what I'm missing!
Anyway, thank you again for the Jonah chuckles.
Sincerely,
Susan Belknap
John's Reply: Glad you enjoyed it so much. Yes, Jimmy Brown's products are good for getting started learning how to use your copywriting skills to make money on the internet. That's where I've got started. Right now I have three online ventures going (NOT selling marketing/copywriting/money-making stuff, btw). They pull in as much as $2,300 a month, but that number is only increasing. I hope you find the same success.
|
|
|
|
John C. A. Manley
www.RealityCopywriting.com
228 Kemp Crescent,
Suite 7
Stratford, Ontario,
N5A 5C6, Canada
john@realitycopywriting.com
tel: (519) 273-7969
Copyright
John C. A. Manley © 2007
This
ecolumn is protected by copyright. All rights reserved.
Reproduction
of any portion of this ecolumn is strictly prohibited
without
the express written consent of John C. A. Manley.
All contents and
images Copyright © John C. A. Manley 2006
|
|
