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Ecolumn - Thursday, February 8, 2007
Little Mosque On the Prairie
On yesterday's subject of being unique when it comes to marketing yourself and your clients, I noticed that a new Canadian TV sitcom is receiving a lot of free publicity. It's called "Little Mosque On The Prairie" Here's the PR write-up...
"Little Mosque On The Prairie is an unabashedly comedic look at a small Muslim community interacting with the denizens of a little prairie town. The sitcom reveals that although different, we are all surprisingly similar when it comes to family, love, generation gaps and our attempts to balance our secular and religious lives while trying to understand those of others in the community."
I watched a few clips on their website. Funny stuff. Here's an example. After one of the characters was taken into custody at a Canadian airport for a misunderstood conversation overhead with his mother on his cell phone...
Muslim: So what's the charge? Flying while Muslim?
Officer: No, that's not the charge.
Muslim: It was a joke! Muslims around the world are known for their humour.
Officer: I did not know that.
Muslim: That was another joke. (Brushes hand over his head.)
Officer: Stop! What's that... a signal?!
Muslim: No, it means you didn't get the joke. Shesh!
Okay, maybe you have to see the clips yourself...
I love the Muslim angle. It's not worried about "turning off" anyone. And from the clips I saw, it's not worried about offending anyone either. Muslims or Christians.
Muslim Father: "I can see your belly button. You look like a Protestant!"
Teenage Daughter: "Don't you mean a prostitute?"
Muslim Father: "No, a Protestant!"
One of the most common problems I see with copy is trying to do the look-a-like dance. The Yellow Pages epitomize this. Every business mimicking the other.
The strategy of trying to please everybody, usually results in bland advertising that reaches out to no one.
"Little Mosque On The Prairie" is reaching out to a small but significant segment of the Canadian population.
Striving to have "any business" hire you as a copywriter is not a smart goal.
Most copywriters target every business, and try to make their site look like everybody else's.
Swiping someone else's website to promote your copywriting services isn't going to get you far.
You need to be YOU.
Heck, unlike the "Little Mosque on the Prairie," you only need 3 or 5 "viewers."
One of the main benefits of Shaune Clarke's coaching program is learning to craft a real USP for your copywriting services. So when your ideal prospect goes to your website, they make a connection right away. Knowing how to inject personality, real-life tidbits and connection into your copy, can shave months, if not years, off of finding the right clients. By right clients I mean those who'll continue to give you a steady stream of work. To find out more, go to...
Capture, captivate, convert,
John A. Manley
Copyright John A. Manley © 2007
This ecolumn is protected by copyright. All rights reserved. Reproduction of any portion of this ecolumn is strictly prohibited without the express written consent of John A. Manley.
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