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Ecolumn - Thursday, February 15, 2007
CopyWRITERS Making Money?! This just in…
Shaune just forwarded me this email from a member of his current coaching group. Should provide some inspiration for those who have yet to seek out clients, willing to pay them generously to write for them...
From: Jay To: Shaune Clarke (shaune@dynamicresponsemarketing.com) Subject: Just Landed My First Client
Shaune,
I received a response from my campaign. (I sent out 70 a week or so back)
The thing is, this Doctor, a dentist, is interested in website modifications, direct mailing, brochures, business cards…you name it.
Basically, he is wanting marketing advice across the whole board. I know I can help this doctor.
I would just like some advice for when I speak with him since the conversation will almost certainly expand beyond the basics.
I am fairly certain that I can "keep up" with the consultation/interview, I am just wondering what you might be able to tell me as far as approach, pricing, ect.
He is in a fairly large market, so the potential for more work is really good.
Thanks,
Jay
Then, Shaune sends another email with the subject line "And Not To Be Outdone... Drumroll Please!" from one of his other students, Kathy...
From: Kathy To: Shaune (shaune@dynamicresponsemarketing.com) Subject: Darn it all...
I just called and got your answering machine, but didn't want to leave a voice mail…for whatever reason.
I just got a phone call and made the easiest $2500 sale of my life. In hindsight I could have charged more but he went way too fast.
Dentist in __________. Great guy-it's gonna be fun.
I'm setting up a few appointments at 4:00 and conducting the interviews soon.
This is too weird-I just got your email about Jay.
Kathy
Shaune called her back immediately and get this...
...he recorded the entire telephone conversation. You get to hear Kathy's raw excitement after just closing her FIRST copywriting client for $2,500 (to complete a one-page ad!).
Tomorrow, I'll post the actual recording of the call for you all to hear.
Until then,
John A. Manley
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Copyright John A. Manley © 2007
This ecolumn is protected by copyright. All rights reserved. Reproduction of any portion of this ecolumn is strictly prohibited without the express written consent of John A. Manley.
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