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Ecolumn - Tuesday, February 27, 2007
“Highly
Overpriced and the
Received a complaint from a subscriber regarding the FREE gifts being offered at...
www.nobsfreegift.com/jerrymcgill
Funny, how people will complain about something that they are even getting for free.
He writes...
Subscriber: "I'm reading what you write and the only complaint I have... Being involved in shipping CD's to clients, I don't believe the offer you made is worth $9.00 for postage much less $19.95."
Back to Me: Whatever your opinion on the matter is, you should take it up with United States Postal Service -- not me or Dan Kennedy. I don't know the exact rates, but it sounds pretty standard to me:
6 CDs in Box Case - $5?
Welcome Package $2?
March, April & January Newsletter - $2 x 3 mailings = $6 (16 pages 8 pages of examples Extra Inserts)
March, April & January Success CDs - $2.50 x 3 mailings = $7.50
Total: $20.50
Because this involves 7 mailings, it costs more than if everything was mailed at the same time.
It also depends how far you are located from wherever it is they are mailed out of. If you're in the same state it may not cost $19.95. If you're in Nunavut, well, it's gonna cost more.
So the postage rate is fair, as far as I can see.
The same reader (who works in the music industry) continues...
Subscriber: "All of my CDs I can truthfully say cost over $10,000 to produce - so why am I selling them for $15.00? That's all the traffic will bear."
Back to Me: One bit of advice for you then: GET BETTER TRAFFIC.
Alright, you REALLY need to get these free gifts Dan Kennedy is offering. They'll probably be worth more than $793 to you, easily.
$15 a CD? I regularly buy music CDs for $25-$30 and onward.
Last time I was at the Toronto Symphony Orchestra (a $129 ticket -- and we had a lousy seat), I sure saw a lot of people who could bear to pay more than $15 for a CD.
You need to apply the type of marketing Dan Kennedy is offering to give you a free introduction to. You need to know how to target QUALIFIED prospects.
I have a continuity program going right now, where my customers let me take off $49.95 a month from their credit cards in exchange for a 12-page newsletter and 60-minute CD (which I record in one sitting -- no "rehearsals" or anything like that).
I suspect your music is worth more.
The subscriber continues (I'm omitting his name, because I don't think he thought his comments through, especially this last one)...
Subscriber: "I think the CDs I saw in the offer are highly overpriced... My opinion for what it's worth."
Back to Me: How can you have an opinion on something you haven't heard yet?
Especially when Dan's willing to let you have them for FREE? Then you can decide whether they are worth $793.89.
If you are selling your own CDs for $15 apiece, the information Dan Kennedy is offering could show you how to AT LEAST double the fee PLUS increase sales.
That could easily be worth $10,000 or $20,000 to you, this year alone.
I can honestly say that just 15 minutes on one of those CDs has been directly responsible for me making an extra $5,000 this year. That's being conservative.
Dan Kennedy's recorded seminars regularly sell for $300 and up. You can check out his catalogue if you don't believe me -- www.gkwebstore.com/jerrymcgill. He's been selling them at that price for the last decade. If they weren't selling, he'd have dropped the price.
Alright, so please head over to...
www.nobsfreegift.com/jerrymcgill
If after you receive everything, you don't think it was worth your $19.95 in postage, email me, and I'll send you a PayPal for $30.
Unless you're enjoying anything close to the same success Dan Kennedy is... it would be more humble, in my opinion, to take advantage of the man's generous offer rather than tell him he's overpriced his CDs.
Dan Kennedy gets paid over $25,000 to write a sales letter. His speaking engagement fees are equally as high. If he's going to make his information available in product form, he's not going to do so without a price tag that makes it worth his while.
By the way, Dan started charging high fees for speaking and copywriting very early in his career. He refused to climb the ladder his colleagues (AKA his competition) told he had to climb. You'll find out how to do the same on the material he's sending you for free...
www.nobsfreegift.com/jerrymcgill
Capture, captivate, convert!
John C. A. Manley
Copyright John C. A. Manley © 2007
This ecolumn is protected by copyright. All rights reserved. Reproduction of any portion of this ecolumn is strictly prohibited without the express written consent of John C. A. Manley.
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