It's 4:39am. I usually get up around 5am. But baby Jonah
couldn't wait for his 4 oz. bottle of formula. Now he's playing
under his arc of marine animals -- so further sleep for me this
morning may be out of the question.
Anyway, Jonah had an idea...
Since he just started teething a few days ago (a discovery I
made the sharp and painful way while feeding him some rice meal
with my finger) he thought we could offer a Copywriter's Teething
Special for all those copywriters still growing their
business.
Here's the deal: If you purchase a copy of the Copywriter's
Crash Course (costs less than a month's worth of formula) I'll
send you, via post, a special bonus...
Since the Copywriter's Crash Course is all about how to model
(AKA swipe) good ads, salesletters and websites -- I thought I'd
send you a copy of my most recent Yellow Pages advertorial. The
same one you saw, shrunk down, and unreadable in the last
Reality Copywriting ecolumn last week.
In fact, I modeled many successful direct mail pieces when
creating this 1/2 page ad (sold for about $1,300 USD). I didn't
even think of it as "swiping." I simply had three magalogs on
the table that I took notes from and examined the structure of.
It proved an easy starting point -- since getting started is
often the hardest part.
(I would have been better off if I had used The Copywriter's
Crash Course's more scientific approach but I didn't have the
ebook at the time.)
The final result was totally unique. I went through FOURTEEN
drafts of this ad. But you can get a printed copy for FREE, when
you order the Copywriter's Crash Course and send me a copy of
your receipt, along with your mailing address.
Even if you're not into writing Yellow Pages ads, this same ad
concept can easily be adapted for any lead generation situation
(e.g. magazines ad, postcard, free report, etc.). I've been
writing and designing these ads for over a year and half, and
this was the best one I've ever produced. I'll fill you in on
the results, when it's published at the end of August.
It uses a special approach, which I'll outline to you in a short
letter along with your free copy of the ad.
But only if you act NOW and get a copy of the Copywriter's
Crash Course at...
Copywriting Crash Course
..and send me your receipt, I'll have ad in the mail to you
TOMORROW.
DEADLINE: This offer is only available until tomorrow, Tuesday,
July 23, 2007 by 11am, Toronto/New York time. Why? Because every
Tuesday afternoon I make a trip to the postal office and the
printers. So I'll need to receive your receipt and mailing
address by 11am in order to get your free copy printed and
posted.
If you order by 4pm today, that'll give me some extra time, so
I'll ALSO INCLUDE a SECOND BONUS: a direct-response newspaper
advertorial I did last year for a client in Toronto. I don't
have exact stats on the results -- as I did it for an agency -- but
I know it beat the failing series of image ads they had
been running before.
So, order by 4pm (EST) today and send me your receipt and postal
address and you'll get a copy of BOTH bonus ads for your swipe file.
Or order by 11am tomorrow, and you'll still get the first bonus
gift -- my best ever Yellow Pages ad.
Here's the link again...
Copywriting Crash Course
Have a great day,
John C. A. Manley
P.S. #1 If you're just a teething copywriter, who hasn't written
their first real-world copy, this course will help you get started faster.
P.S. #2 Even the great painters, sculptors and artists used models to
get their masterpieces started. Do you think the Mona Lisa was
simply fabricated out of one man's imagination? If Leonardo da
Vinci needed models why shouldn't you? And why shouldn't you
know how to use them?
P.S. #3 Sounds like Jonah is tiring out... I can tell from the
sudden yelps and screams as he starts wringing the neck of the seahorse hanging from the arc he's "playing" under.
P.S. #4 Order now before 4pm today (to get bonus #1 and #2), or by
11am tomorrow (for just bonus #1), Eastern Standard Time...
Copywriting Crash Course
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