Got a really great tidbit of info here I wanted to share. It's an extremely unconventional reason to argue why long copy is more effective than short.
It comes from Malcolm Gladwell's New York Times Bestseller, "The Tipping Point" which I've been reading off and on over the last year.
To listen to today's TGIF audio, turn up your speakers, and click the triangular link below...
Click below to have The Tipping Point
shipped to you today from Amazon...
Capture, captivate convert,
John C. A. Manley
p.s. If you haven't listened to Monday's TGIF audio seminar, where I share with you and Jonah a potent story about Two Frogs In Trouble, then click here.
|
