Regarding yesterday's message a subscriber wrote...
Subscriber: "Am I missing something? Why would someone (especially with little or no money to spare) pay over $80 for a book (Scientific Advertising) which is public domain, can be downloaded from numerous sites for nothing, and can be bought for a little over $10 from Amazon in paperback form?"
Back to Me: Actually, the price I listed was from Amazon.
Here's are six reasons why, either way...
| 1) |
It's worth $80. |
| 2) |
It's worth far more than $80. |
| 3) |
How many free ebooks are fermenting on people's hard drives? |
| 4) |
People value what they spend money on. |
| 5) |
People use what they value. |
| 6) |
It's easier to promote something that is lengthy with a price, than without a price. |
| 7) |
Studies show memory retention is nearly 40% greater when people read off paper versus a radiant light source (like a computer screen). |
| 8) |
Printing out lengthy ebooks are a nuisance unless you use a print shop. Might as well get a properly bound copy. |
| 9) |
Sentimental reasons. We're talking about Hopkins here. |
| 10) |
It helps support RealityCopywriting.com, feed by new born baby, keep a roof over my head, etc. -- I don't write these emails as a hobby. |
If any of those ten reasons are good enough for you, you can get your own, printed, bound and memory-retentive copy of Claude Hopkin's Scientific Advertising by clicking here...
Scientific Advertising
...or you can go find the e-text on Google. Your choice.
Cheers,
John C. A. Manley |
