Attention: All New And Forward-Thinking Copywriters
You Can Write With A TRUE Gut-Level
Understanding Of Your Reader And
Consistently Produce Emotionally
Compelling, Hype-Free Copy
That Effortlessly Pours Out Of You!
I'm About To Reveal One Little-Known
Technique That Will Quickly Help You...
– Find Hidden Objections, You CAN'T Get any Other Way.
– Find Unspoken Desires Prospects Quickly Want Satisfied
– Connect With Your Reader On a Deeply Emotional Level.
Achieve Sincere Empathy,
Understanding And Resonance.
My name is Shaune Clarke,
I'm a copywriter & copywriting coach. (The No-Hype Guy)
HERE'S THE TRUTH...
Behind closed doors the "Copywriting Elite" will tell you,
"The best copy is written when the copywriter is a passionate member of a the target audience he's writing to." I agree 110% -- No Question about it...
The most effective copy you'll ever write is "Target Audience to Target Audience."
Just ask my friend Brian Keith Voiles who once told me... "Shaune, my best piece of copy will mail over 4 Million times this year. That's 10 years AFTER I wrote it. I wrote it in a few hours – ALL 36 pages -- but I cheated. I was the "Target Audience." I knew their pain. I understood their fears and I knew exactly what to say to them. It was Easy!
This type of intimate understanding of your target customer is impossible to fake – it's either there or it's not.
But...
You can have it WITHOUT actually being a part of the Target Audience AND it has absolutely nothing to do with days of research!
Let me explain...
For years, I was a successful Canadian talk-show host – interviewing hundreds of people in the "natural health" field.
It was a struggle at first. I tested various strategies and techniques – most of which didn't give me the results I wanted.
In the end I did develop a process that really helped me.
I was able to quickly bond with my guests and extract provocative stories or little-known secrets from them. Sounds like the makings of great copy material...yes? Well...
I Took This Same Strategy And Began Interviewing
Customers Of A Few Close Copywriting Clients
It Worked Instantly
With Just Six 30-Minute Interviews You Can Uncover...
- – The HIDDEN Reasons Your Target Customers WILL Buy
- – The HIDDEN Reasons They WON'T Buy
- – The REAL Emotions They're feeling.
- – The REAL reasons they NEED a solution.
- – They're TRUE day-to-day struggles. (believable details and all)
I mean it!
You really CAN do all the "research" you need to write powerful copy – just by doing a few short... Intimate Interviews.
CHECK THIS OUT...
One Of My Coaching Clients Needed To Start
Bringing In Money FAST – Even Before The
Copywriting Coaching Program Was Finished.
So Here's What He Did...
He saw the value of the Intimate Interviews process and immediately put it to work.
You see, he was hired to write a piece of copy and wanted it done in record time.
He spent an evening conducting several short interviews, and went to bed.
That's all it took – WHY? -- Because his subconscious took over.
The next morning, he went to the gym.
On the treadmill it hit him -- the perfect angle for the copy!
- – Grabbing the closest piece of paper he could find, he made a quick note of it.
- – He went back to the treadmill and a headline came to him -- He jotted THAT down.
- – Next came a rough draft for an opening paragraph.
- – Minutes later – Two more choice headlines had been scribed.
The Copy Just Started To Flow
It Was Pouring Out Of Him...
In The Form Of A "Compelling Story."
That's Powerful...Yes?
There was no way he was going to finish his workout.
He had to race home and start typing.
By the next morning, the entire sales letter was written.
Now That's Writing "From Your Subconscious"
Let me be clear – this type of experience is NOT uncommon!
The time it will take for you to write Emotion-Rich, Hype-Free Copy is dramatically reduced.
In fact, you'll find that...
Your Productivity And Income Potential Triples AND...
Your Response Rates Will Go Through The Roof!
No question about it – Conducting Intimate Interviews will...
- SHORTEN your research time – from days down to just a few hours.
- Give you RICHER MATERIAL to work with than 95% of the best direct response writers ever uncover!!
- Write "breakthrough ads" as if was an everyday, simple task.
- HELP YOU DEEPLY resonate, connect and compel even skeptical prospects.
Please understand...
I'm NOT Talking About LAME, 'Surface Material' Here!!!
These Are The Real, Deep-Seated Reasons Your Prospect
WILL Buy And The UNSPOKEN Reasons He WON'T.
His HIDDEN Fears And Frustrations
What REALLY Keeps Him Awake At Night!
What REALLY Keeps Him Awake At Night!
You can't just say, "I understand your problem, Mr. Prospect."
This is soooo important!!
It's the difference between "Maybe I'll buy" and "I MUST buy!"
It's why Target Audience to Target Audience copy is so compelling - the prospect can actually "feel" the writer's authentic sincerity and understanding.
This CAN NOT be faked.
BUT You Can Produce It... By Conducting A Few Intimate Interviews!
You see...
In an "Intimate" Interview, you can...
- – Gracefully extract real-life fears.
- – Intimately reveal frustrations, hopes and dreams.
- – Expose Real-life experiences – from REAL people... IN THEIR VOICE!
Getting to know them on this level gives you an entirely different perspective. Everything becomes much more personal.
You Develop A Deeper, Emotional Understanding...
A Very Real Connection To Your Prospect That
Gets "INFUSED" Into Every Piece Of Copy You Write.
Your Prospect Can Actually Sense That You DO Understand!
And Now She Can Begin to TRUST You!!!
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- – It's the reason my copy pulls at such a high rate.
- – It's why I have a waiting list for clients.
- – It's why I have 3 full-time and two part-time copywriters working with me.
We can't keep up.
Here's just one example of just how profitable Intimate Interviews can be for you.
(Click to play)This audio is a clip of a real-life conversation I recently had with Conrad Fenton, a client who has produced Millions of dollars online.
On the audio clip he says...
“You hit every hot button -- If people don't buy they won't be able to sleep at night.”
What you don't hear is that the letter nearly doubled his sales, He's hired me for two more projects and he just sent me a $3486 royalty payment -- That's ONE ROYALTY PAYMENT!
He pays me on a regular basis and here's what's even better...
The payments continue to increase in size! YES, I say!
As you'll also hear the success of that letter (that's just one of many) came from one great interview. It's less than 5 minutes long -- check it out --
Here's some more "real life" results...
- – A sales letter for a multi-million dollar software coaching company – more than doubled their response. They threw their "old stuff" out the window and hired me for several more projects – The "Repeat Work" is still coming in!
- – An auto-responder series for an online marketing system that consistently pulls in over 34% response...throughout the entire series of 30+ emails! I've been referred twice by this one client alone.
- – An Online Upsell Page That Converts At Over 22%. This was a smaller client who wants us to do more work for her but we don't have time.
Let me tell ya...
You can be having these types of results. Talk about Fast-tracking your copy career -- Nothing else can have this type of an impact...NOTHING!
I Now Charge $19,900 Plus Royalties For A Long Copy Sales Letter
Even With Five Writers Helping Me I'm Turning Clients Away
I Just Landed a $40,000 Copywriting Contract
I'm Not Saying That To Brag – Not At All – The Truth Is...
IT'S NOT ABOUT ME!
It's About The Process Of Conducting Intimate Interviews
It's An Easy-To-Learn Process You Can Quickly Learn For Yourself!
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Imagine this...
Your mind is brimming with ideas. You have a collection of real life tidbits & powerful story elements that make your copy fresh – unique – impossible to ignore!
Instead of staring at a blank screen, you know just what to say to "connect" with your target audience and in case you're wondering...
It works in any market – Among many others I've used it for...
- – An all-natural powdered perfume with Auyervedic qualities.
- – A stock trading membership site based in the UK.
- – A commercial sanitizer being introduced to home owners.
- – A training system for a popular computer-programming tool.
- – A full-page space ad for the most expensive marketing book ever written.
- – A breakthrough fat-loss program created by a world famous trainer at Men's fitness.
There's simply no piece of copy -- no product you'd write for -- that couldn't benefit from the Intimate Interviews process.
Want To Quickly Find "The BIG Hook" For Your Copy?
Here's A Quick Story That Will Help You Nail It
Every Time And Save You Months Of Study...
Here goes...
I remember hearing that an older "big name" copywriter was promoting a teleseminar about his new Internet copy techniques.
On the call, I waited and waited – listening intently for 40 minutes – I was losing patience with all the "here's how good I am" BS.
Finally he was about to reveal all his brand new stuff!
What did he tell us?
What did he say next?
He told us that...
He had found an incredible "Angle" for a product in the highly competitive golf niche and it helped create an Unprecedented response.
Now...
He didn't say how he did it – Just that he had done it.
Was I frustrated – you bet! I was looking for the new stuff.
Let me "go off" for a second here...
- – This Guy Told The Exact Same Story He Tells Everyone In His Course Materials.
- – The Course He's Been Selling For More Than 10 Years!
- – NEW Copywriting Revelations? -- NOT AT ALL!
Okay, back to the power of a powerful angle – an irresistible hook – IT'S HUGE.
The truth is that even great copywriters struggle to come up with a powerful "angle" or story to use. In fact, it rarely happens. Honestly, it's heralded as some great mystery we are fortunate to unravel even once but...
With Intimate Interviews, You Can Find A Unique,
And Provocative Angle... Every Freakin' Time!!!
- – It's NOT by luck.
- – It's NOT by chance.
- – It's a step-by-step strategy that ALWAYS works!
How much is that worth to you?
How About Six Figures A Year!!
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Pay via your Paypal account or simply click on use your credit card…
Here's what John Manley of Reality copywriting had to say when I asked him about it...
"Shaune, if there's one thing I always do before writing an ad it's deep research. There is no quicker or better way to get rich material than by using your 'Secret Six' program.
It has helped me more than anything to get Web responses of 5.6% -- That's for a new product and prospects that didn't know me -- To responses as high as 86% from my opt-in pages!
The only thing I read before finding you was the AWAI course. I now charge $15,000 per letter and stay booked solid."
Terry Dean is a Minister, Marketing Consultant and author of "Internet Integrity." He's one of the Godfathers of Internet Marketing. He's created his own Copywriting Training materials. I'm sincerely honored that he's a customer of mine. Here's one of his emails to me...
Here's the bottom line...
The REALLY BIG Secret To Writing Riveting Copy Is
To Become "Emotionally Involved" Yourself...
With Intimate Interviews, You'll "Go There" EVERY Single TIME!
I've Used It To Boost Response Rates By As Much As 457%!!
Honestly -- It's Not Hard To Do... When You've Got The
Deep Emotional Material You Can't Get Any Other Way...
Right At Your Finger Tips!
Sound good?
Crazy question right?
Here's what you get when you order today...
"Secret Six and the Power Of Intimate Interviews" Manual
110 Pages – A Step-By-Step Guide To This High-Powered Research Tool!
FAST-START GUIDE INCLUDED ON PAGE 109
2 Powerful Embedding Exercises
Designed To Help You Quickly Master The Techniques
AND...
My 10-Piece "Intimate Interviews" Audio Collection
Listen And Learn – Follow Along As I Show You Just How It's Done!
Your 110-Page Manual Includes...
"The Secret Six"...
6 Different Types of Questions, each designed to extract the richest material - for any ad or sales letter you're writing!
- 1) Rapport Building Questions – Create a comfortable environment, right from the start!
- 3) Likeability and Trust Questions – Quickly build trust with any client or customer your interviewing.
- 4) Emotional Questions – Take them from complete stranger to a "new friend" who instantly starts sharing!
- 5) Persona Questions – Positioning, stories, angles, objections -- anything is possible!
- 6) Revealing Questions – Get ready for pure copy gold here!
- 7) Digging Questions – Uncover the real buried treasure -- gems you will only find using this amazing process!
Each category contains tested, results-producing questions. Just having them at your disposal puts you waaaaaay ahead of other copywriters. But you'll also know...
- WHEN to ask them. Poor timing will instantly kill any momentum you have going!
- When NOT to ask them. Subtle clues let you know if it's ok -- or if you should wait a little longer.
- HOW to ask them! Just like 'tone' in copy – this is so important.
Do you ask with Empathy? -- Excitement? -- Curiosity?
Directly or indirectly?
It's all here with plenty of examples!
I can't stress enough just how important these vital elements are to creating dynamic - revealing - even provocative interviews.
The result?
Real "copy gems" that will help you grab your prospect's attention amid the never-ending clutter he faces every day.
You also get...
Nine Steps To An Effective Interview – This is the exact "formula" I use. A simple template you can follow that guarantees you'll get the rich material you're looking for... every single time!!
Your manual also includes...
- Softeners – How to soften the "tougher" questions. Get the answer you desire -- without offending or lowering their "Emotional Bank Account."
- "The Set-Up" – Indirect ways to get to the information you're looking for... with little to no effort on your part.
- Directive Questions – Whether you've hit a dead end road or they're just rambling on in the wrong direction. Here's how to bring them back -- without breaking the connection you've already built!
- Secondary Questions – Sometimes you ask a great question and get a weak answer. Here's how to follow-up their answer so they'll feel compelled to give you the deep details you need without adding any tension what-so-ever.
- Transitional Sentences – CAUTION: Use ONLY when you feel your getting the dreaded "surface material."
- 7 Point Emotional Bank Account Checklist - Know exactly how your interviewee is feeling, and how to proceed to get the very best material... in the shortest amount of time.
The Power of "Bringing It Back" – NEVER miss possible stories, hooks, angles, proof, and unique benefits that you didn't get at first.
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Pay via your Paypal account or simply click on use your credit card…
Physical Product Shipped To Your Door PLUS
Immediate Access Via Secure Download
You also get...
My 10-Piece "Intimate Interviews" Audio Collection
Includes True "Underground" Copywriting Secrets From...
Brian Keith Voiles - Trey Smith - Alan Forrest Smith - Robert Stover
Listen in as I strategically create revealing interviews with each of these experts – plus learn some of their own "best kept secrets" along the way!
- 1) Brian Keith Voiles – Million-Dollar Copywriter reveals the one vital ingredient that's missing from most of today's copywriting – and how to use it to dominate any market!
Listen for how he "goes off" on a highly esteemed copywriter. It took me 45 minutes to get the EBA high enough but wow does he nail em.
- 2) Trey Smith – Frank Kern's Cousin – Reveals the power of "The Dual Voice" and many other secrets behind his unique $300,000 Automated email sequence.
That's right. Three hundred grand – from one website – in one little niche – on autopilot! All thanks to this very powerful, little-known technique.
- 3) Alan Forrest Smith – Top Marketing consultant In the UK – Reveals the strategy he used to help another "Big Name" marketing company sell their $5,000 seminar – That's after they'd tried on their own - and failed! Brilliant Stuff!
- 4) Former Jay Abraham Protégé – Robert Stover -- Reveals what's behind this rarely discussed Jay Abraham mantra... "Concept Over Copy – Concept Over Copy"
- Many believe it's the REAL marketing breakthrough behind the unprecedented success of Jay's famous "Mr. X" campaign. Value: $295
The Insider Information In These 4 Interviews
Alone, Is Worth The Small Price I'm Asking.
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I'm Just Getting Started Though – You Also Get...
2 Client Interviews: One Is "Emotional" – One Is "Resistant" (Value: $295)
See – first hand -- how I approach two completely different types of interviews -- for the exact same product -- and extract valuable material from both of them.
As You'll See In The Resistant Interview...
It was brutal... it didn't go bad – it was a disaster right from the start!
Being able to see how I handled this interview is priceless.
You won't believe how something so bad could end up being such A BIG WIN!
It also shows that – even under the worst of conditions – this process works!!
My Goal Is To "Embed" These Interviewing Techniques Into Your
Thought process – That's Why I'm Also Giving You...
Two Interactive Interviewing Exercises
The more "fluid" we are – the more competent we become. These easy exercises will help you understand the techniques on a much deeper level.
You're given 2 specific interviews to listen to – and a list of 8 simple questions.
Questions like...
1) Make a note of when I am "letting them talk."
2) What is the turning point and what "opportunity" did I seize as a result?
3) Times when you feel that I'm "exploring" -- looking for opportunities.
In the recordings you'll here me explain exactly why (for all 8 questions) but don't cheat – do the exercises first.
It'll help you recognize the tempo, flow, voice tone, shifts and so much more.
This is – hands down – the BEST way to learn these techniques – you can easily complete both exercises in less than 3 hours!
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YOU'LL ALSO GET SOME OF MY BEST STUFF EVER...
3 Interactive Coaching Call Recordings
From My $6,900.00 Coaching Program
My coaching programs are always booked well in advance, with very little advertising. This is truly some of the best material others have paid a lot more to get.
- Recordings of My Top Two $1,000 Interviewing Coaching Sessions - Value: $995
Listen as I review the same exercises you've done with a few of my coaching clients. The intimate setting lets you follow along as we review the participants strengths and weaknesses... by contrast and comparison. VERY powerful learning!
- My "Best-Of-The-Best" Audio – Value: $295
Listen in as I share some of my favorite copywriting secrets -- "Unique Techniques" like "Indirect Persuasion, The Power of 3 and Speed Of the Read. They are ONLY taught in my copywriting coaching program!
- A Transcribed Interview With Commentary – Value: $195
This was a very difficult, emotionally-rocky interview with an interior decorator.
It's transcribed with paragraph-by-paragraph commentary so you can see how I strategically worked it to get the rich copy material I wanted.
Without putting a price on the 110-page "Secret Six manual -- or the embedding exercises, for that matter – everything you get above is valued at $1995.00.
JUST ADDED: Uncover Your Own Copywriting USP (Value: $195)
Call it positioning -- the hook -- the angle -- the USP. To be successful, your clients MUST see you as standing out from the competition – this is a real interview with a former coaching client of mine.
- – Not only do you see me "bring him to life"
- – Not only do you see me find his USP when there seems to be "nothing there."
- – You'll also learn how you too can uniquely position yourself as a copywriter.
Click Here For The Special >your name here< Discount
I Promised >your first name here< I Would Give His Listeners A Great Deal
And Planned To Offer The Entire Program At
HALF PRICE... Just $995.00!
The Return Would Be Lightning Fast
BUT I'M GOING TO DO EVEN BETTER...
If You Act Today You'll Get
The Entire Intimate Interviews Program for...
JUST $597
That's 67% Off The Regular Price!!
Pay via your Paypal account or simply click on use your credit card…
Whether you're writing copy for clients – or for your own products – This is an INCREDIBLE deal.
You'll be able to uncover exactly what makes your prospect "tick" – Quickly & Easily – every time!
Find a provocative "hook" or unique angle – quickly and easily!
Honestly, this is already a "no-brainer" – but to seal the deal...
If You're One Of The First 100 People To Order
My Intimate Interviews Program, You'll Also Get...
A Free, One Hour Personalized Coaching Session
The Program Will Easily Pay For Itself
If You Ask Me This One Simple Question
"How Can I Find My First BIG Client?"
Seriously...
I charge $795 per hour for one-on-one coaching.
This alone will shift your copywriting career into overdrive!
There's Only 
18 Free Consults Left:
Yes, I Want It Now For One Payment Of $597.00
Yes, I Want It Now, But I'd Rather Do Three Payments Of Just 169.00
Listen, it really did take me years to figure all this out. It took over a year just to put it together in a way that's quick and easy to understand...
In other words, you can master over 18 years of priceless knowledge in just days!!
Imagine the confidence you'll have knowing that...
At any time you can write powerful copy that pulls.
But that's just the beginning...
- You can use Intimate Interviews to find better paying clients that respect and value your expertise.
- Create irresistible products that sell like crazy -- for any niche!!
- Become a trusted expert and respected colleague in any market you choose -- without years of networking!
Here's proof. Remember earlier when I quoted Brian Keith Voiles – That exact quote came from an interview I did with him. Since then he's also given me this testimonial
That wouldn't have happened if it weren't for me interviewing him.
He Didn't Know Who I Was When I First Asked Him For
The Interview And Now We're Doing A JV Together!
I've Even Interviewed Herschell Gordon Lewis.
|
"Fascinating question - one I have not been asked before...." "It's been most exciting. I love the way you interview!" |
Herschell Gordon Lewis, - Internationally Recognized as the #1 Copywriter in the World - Inducted into the Direct Marketing Hall of Fame in 2003 |
Powerful?
Without a doubt!
Can you think of any one skill that will do so much for you – in such a short period of time...at such an amazing price?
I know I can't -- But please hurry.
Only the ones who recognize how valuable this is – and ACT NOW – will have this 'secret advantage.'
ONE MORE TIME HERE'S WHAT YOU'LL BE GETTING...
110 Page 'Secret Six and the Power Of Intimate Interviews' Manual
'NO Filler' Just Priceless Knowledge For Any Serious Copywriter!
AND...
My 10-Piece Intimate Interviews Audio CD
Collection Valued At Over $1,900.00
Filled to the brim with rare copywriting, marketing, and Intimate
Interview secrets by some of the best in the world!
PLUS...
2 Interactive Intimate Interview "Embedding" Exercises
You'll get what I teach on a deep level... in less than three hours!
Invaluable, but totally Free if you order today!
NOT TO MENTION...
If You're One Of The First Few People
To Order You'll Also Get...
A Free 60-Minute One-On-One Coaching Call– Value: $795
There's nothing else like this out there – This is a limited-time offer.
Seriously – DO THIS -- Or you'll be kicking yourself later!
Cheers to your prosperous copywriting
career and newly-found edge over the
competition -- you deserve it!
Thanks,
Shaune Clarke
P. S. In Your FREE 60-Minute Coaching session, you can ask me any question - about Interviewing, copywriting, marketing – whatever you want. My usual fee will be waived.
P. P. S. One last thought – when you're asked what you do for a living, you proudly answer "I'm a copywriter." After today it gets even better – You'll be able to answer...
"I'm a Copywriter & Professional Interviewer."
Think of the prestige -- status -- intrigue -- interest -- and credibility you'll instantly create with anyone you meet!
Fun stuff, eh?
P. P. P. S. Almost forgot to tell you one of my biggest secrets. As you're listening and going through my course, be absolutely sure to fill in these two phrases...
..."H-- -- --- --o- --a-?" and, "W-a- -a--- -o- --y --a-?"...
You'll hear me ask them many times throughout my interviews. They're THAT powerful!
LOVE IT!
It's very cool stuff -- seeing how Intimate Interviews helps copywriters – from newbie to experienced – it speeds up the entire copywriting process. You'll finally be able to spend more time with your family and loved ones.
Enjoy!