His goal: Find a copywriter who sells effectively using empathy instead of hype, exaggeration and outright lies.

You may be like him (and me), frustrated by all the carnival acts you see online today.

Where are the authentic writers who form a deep connection with their audience to make the sale — instead of using cheap tricks?

After speaking to dozens of copywriters and pouring through hundreds of copywriting materials, Terry was almost ready to give up. Then it happened.

He stumbled upon a website by a copywriter he had never heard of before. It was almost as if this copywriter was being shunned and hidden away by the other writers. His site instantly resonated with Terry.

As surprising as it may sound...

Terry Dean (A Very Busy Man)
Read Every Single Word

This no-gimmicks copywriter talked about emotional intimacy, lowering sales resistance, and indirect persuasion.

The copywriter's honest letter sold Terry...without bombarding him with "benefit rich" copy. It took place almost on a subconscious level.

Terry searched the web and found another one of his websites. "The same thing happened," he said. "I didn't skim. I didn't jump around. I read every word from top to bottom."

Next thing, Terry called this no-hype copywriter on the phone. That might not seem unusual to you if you don't know Terry very well. "My wife was shocked," he said, "when I later told her I called someone simply from reading their website — didn't send an email or any other form of contact."

Even more shocking is the fact...

Terry Dean Instantly Bought What He Was Offering
Without a Second Thought

"Come to think of it," Terry told me, "it's one of the few times I didn't even have the least bit of buyer's remorse after the purchase."

"I devoured all the written material and every audio he supplied me with," Tery said. "Even though I've been running an internet business and writing copy for 12 years, he had a special touch I just didn't pick up from my former teachers (people like Jay Abraham, Gary Halbert, John Carlton, and others).

"When I finished reading every word of both those websites, I felt I knew him personally. Trusted him. And desperately had to have what he was offering...without even fully knowing why at the time."

Was it magic?

No. The copywriter who won Terry's praise simply calls it: Indirect Persuasion™ .

I know exactly what Terry means. Near the end of 2005, I had a similiar experience when a colleague introduced me to this same copywriter and his writing.

Sadly, only over the last year, through people like Terry Dean, is this copywriter and his techniques starting to receive the attention he deserves.

In fact, back in 2006, this copywriter received a slap in the face from a few members of the traditional copywriting community. They called him a liar and a scam. They didn't like what he had to say and how it threatened the way things had been done for so long.

What is Indirect Persuasion™ and
How Is It Changing the Way We Sell Online?

First let me explain what it's not...

• It's NOT about hammering your prospect with benefit after benefit until they can't stand it any more....

• It's NOT about working your prospect into an emotional lather through focusing on the seven deadly sins (greed, lust, envy, etc.)....

• It's NOT about using strong arm tactics where you hold a gun to your visitor's head and push them into buying...

It's about gently leading your visitors down the sales path where what you're offering is the obvious conclusion. They won't understand why they didn't think of buying from you sooner.

They feel a deep connection to your message from the little hidden discoveries they make throughout your letter. It was their idea. No one pushed them into it. Those yucky feelings of being sold to never raise their ugly head.

Enable Your Customers (Or Your Clients' Customers)
To Gracefully Sell Themselves
Instead of Pushing Your Sales Pitch Down Their Throat

This unique copywriter is Shaune Clarke. I've known him for several years now. I participated in one of his first 12-week coaching program. A month after completing that program I won the 2006 Copywriter's Showdown by a longshot, using hype-free copy and plenty of Shaune's techniques and teachings.

Terry Dean, after discovering Shaune, recently had the opportunity to interview him about his proven methods.

As Terry said, "It was my chance to mine his river of selling experience."

This is NOT your normal interview.

You see, one of Shaune's secrets to selling without hype is the art of interviewing. If you know how to conduct intimate interviews with the target market — find out what makes them tick and what makes them buy — you don't need to bark benefits at them.

Using the same methods Shaune teaches, Terry made him feel totally at ease in the interview we are offering on this page. Shaune shared revelations he hasn't shared anywhere else... not even with some of his copywriting apprentices.

Here's just a taste of what you are about to hear from this instant download:

• Quietly Lower Sales Resistance... so your readers open their ears what you're really sharing with them.

• Revealing Interview Skills: In less than 40 minutes, have prospects share with you their deepest dominant emotions... allowing you to bypass people's minds and write directly to their hearts.

• One key question to ask while interviewing prospects that reveals information that can't be found any other way (not in magazines, swipe files, forums, or any of those other methods copywriting gurus teach).

• Install multiple layers of assumptions about you and your product directly into your target audience's mind so that...

...They Believe It Was Their Idea to Buy The Whole Time

• Stop Begging for Testimonials! Authentic ways to use big names and other forms of indirect credibility into your copy.

• Benefit-Rich Headlines -— They Aren't The Only Way! The Headline Triad of B + C + D that grabs your visitor's attention immediately and begins the emotional bond that flows the rest of the way through your site.

• Just Two Will Boost Your Profits: 4 "generic" forms of resonance that plug-and-play in any market .

• Disqualify ALL of Your Competitors... without saying a single word against anyone — making you or your client the only obvious choice.

"A Master's Course On Copywriting"

As Terry told me... "I've done many interviews with business leaders. This is the first time I was in awe during the conversation. Shaune opened up and shared a Masters course on copywriting in just over an hour."

It's only fair to warn you: Shaune says that some of his apprentices have been assaulted by others in the copywriting community for being so radically different.

I've seen this happen and can vouch that it is true (and unfortunate).

Shaune and his apprenctices have pulled sales conversion rates as high as 10.29%. Still, the old copywriting guard viciously denies the effectiveness of a few of these techniques.

Be prepared for this.

Don't read any further if you can't take a little heat. Your new copywriting skills may put a bulls-eye on your back from other business owners and copywriters.

They don't want it known that...

The Copywriters Charging BIG Money
May Be Unintentionally Sending Customers
"Running for the Hills"

One respected "million dollar" copywriter recently went out on a limb to say the old ways of writing headlines aren't effective anymore. At least a few are beginning to pick up on what test results have been showing for years: Direct mail response rates are decreasing. Every online market is becoming more competitive. The promises are becoming unbelievable.

The old methods don't work like they used to.

Instead of building trust, they're planting seeds of doubt in your visitors' minds without even knowing it.

Shaune began his journey after paying a copywriter big bucks to write him a winner. Sadly all he received was an exaggeration filled piece swiped from old ads.

It was heart breaking to Shaune at the time that he wasted his money. Sales disappeared. Eventually he saw the good in what happened. He never would have been comfortable using that garbage anyway.

This situation began his journey into the next generation of authentic copywriting for today's cynical audience.

Whether you're a freelance copywriter or writing copy for your own business ventures you need to listen to this audio. Even if you are a total newbie, you'll be fortunate to be exposed to this type information first.

So... What Does It Cost?

As you know, one winning sales piece can be worth millions.

Empires are built...and competition crumbles when you create the masterpiece that speaks directly to the hearts of your audience.

How much is this 69 minute recording and transcript worth to you when it can improve your conversions from all that you've written so far and all that is yet to come... while allowing you to produce sales copy you can feel proud of?

Before you answer...I want to let you in on a secret. Terry's and my primary goal isn't to make a large profit from this audio interview.

We're on a mission with Shaune to share this message with as many people as possible: You don't have to use hype and exaggeration to make sales online. In fact, you're better off without it.

Instead, improve your conversion rates with graceful persuasion and authentic communication with your prospects and customers.

Because of this, I'm going to let you have it at a steal...

You Can Download the 69 Minute Audio Recording
Plus the Full Transcript for...

Only $15

You will be taken to the download page once your order is processed. The audio is in mp3 format playable on your computer or any mp3 player such as an iPod. The transcript is in PDF format and is easily printable for your convenience.

Your order is processed by Paypal... so you know it's secure. My site never even has contact with your credit card information. That's all handled by Paypal.

If this doesn't transform the way you view copywriting and boost your conversion rates immediately, simply request a refund. No hassles. No problems.

You get to keep all the materials for your trouble!

Two Month Money Back Guarantee...
All You Have to Do Is Say "Just Maybe"

I don't know you. Maybe you enjoy the old hypey style of writing copy. This may be such a radical departure from what you're used to that you just can't stand it...

That's why I'm providing you with a full money back guarantee for the next TWO MONTHS. That's right. You can own both the interview and the transcript for just $15... with absolutely no risk.

FREE 7-Minute Sample! Turn up your speakers and click the triangle button to listen to the audio... Or CLICK HERE to read an excerpt from the transcript...

Trancript: Terry: Hello, this is Terry Dean from www.MyMarketingCoach.com. I’m here with Shaune Clarke. The reason I brought him on this call and the reason I’m going to be interviewing him today is because about 18 months ago I was looking on the internet and I was really upset with the fact that the majority of copywriting that I saw online, the majority of websites, were just full of hype. They were full of exaggeration. They were full of promises that I knew could not be kept, so I got really frustrated looking at this. I even had a couple of coaching clients at the time who told me they had hired one copywriter or another copywriter, sometimes what you’d consider the A-list copywriters, and that at times these people would even make up testimonials or they would do something else that they were extremely uncomfortable with. So I was in an attitude where I was looking for someone who wrote honest copy, who wrote copy that really had an emotional bond with the prospect, that really spoke to the deeper emotions of the prospect instead of just speaking to what some people call “the 7 deadly sins.” During that research, the person who stood out to me the most, that I tracked down and spent some time with him on the phone and have been in contact with him at times since then, is Shaune Clarke. That’s why I invited him on this call and that’s the reason I wanted to talk to him today about writing copy that really resonates with people and goes to their heart instead of just surface copy that’s full of exaggerated promises, because I think he’s really one of the premier experts on this subject. I want to thank you for being on this call with me, Shaune. Shaune: Wow, Terry. You have no idea what that means, coming from you. You are known in this industry as the one guy who will really tell the truth. Certainly your endorsement of my work has always held a special place for me. That may sound cliché, but it’s really true. The reason is because as I look around the industry myself, both the internet marketing and copywriting industry, there’s a lot of what I’ll call “back scratching” going on. I know you make a distinction between a testimonial and an endorsement -- an endorsement obviously coming with a lot more stock.            So your endorsement, and then saying these words that you just said, is really quite an honor for me. I was speaking about you the other day. You’re like the godfather of internet marketing, and in particular I think, as I was studying internet marketing and reviewing your material, your focus on copywriting for the web was more than anyone else. So it’s a great honor for me to be here, Terry. Thank you. Terry: Thank you. Let’s just get right into asking you some of the questions. I want to go into some deep questions probably, but we’ll start off with a real light one. How did you first get started in copywriting? Shaune: It goes back to kind of what you were talking about in your own frustration, Terry. The truth is that I consider myself much more of an organic or natural marketing mindset, if you will. I now know that that’s where the best copywriters really come from, is having that marketing mindset and then combining that with the art of writing something in print. However, when I started out I spent a year studying internet marketing, including your material, and you were one of the people who were really making me focus on copy, copy, copy. I said, “Okay, after a year I’ve got my niche.” I was going to go into the lacrosse market and I was ready to go. I said, “Okay, the one missing component is I need a copywriter.” At that time I had a personal health product that I was marketing and decided, “I’m going to test this copywriter with this product.” I had him write the letter and it went against my grain, so anyone listening to this who’s reading all that stuff with the yellow highlighting and it seems exaggerated and who feels uncomfortable with that, I know how that feels because I was there. Despite my better judgment, I hired this well-known copywriter. To my great delight now – at the time I was quite frustrated with myself – that copy didn’t work. I actually went back to him and said, “Hey, this isn’t really working well,” three times. I now know that that gentleman, who’s a big fan of “swiping,” just gave me three swipes. It wasn’t three revisions. At the time I didn’t even know what that word meant. I was just like, “What’s going on here? This isn’t right. Something’s off. It’s not congruent. It’s awkward.” Having had the experience that I’ve had in selling things one-to-one with people with what I call graceful persuasion, I said, “You know what, I’m just not going to listen to these guys anymore. I’m going to study all their material.” I spent another six months and $20,000 studying all their material, then I said, “Okay, now I get what they’re doing, but let me see if I can take my 16 years of dealing with people one-on-one and interacting with them in a graceful way, doing what I call moving them to an honest purchasing decision or purchasing choice, and see if I can’t translate that to print.” I did that, and that started my first letter, www.DynamicResponseMarketing.com, positioning myself as a copywriter. I say, Terry, that I felt like a musician because nobody else was doing it and I was kind of going against the grain. I thought, “I’m just going to be like a musician. I’m going to play my own music and we’re going to see if people like it.” And I got bombarded with clients and then it got even beyond that. I was getting hit with copywriters wanting to know how they were going to write like that, and none more stunning to me than when you called me and said, “Hey Shaune, I want to review your material.” So that’s really how I started. It was not by choice at all. I landed into it out of necessity, and now I find I just love the coaching aspect and I particularly love, like a client that you just sent me with that ayurvedic formula – that letter that I wrote, to me I just look at it and go, “Wow, that’s really a great letter.” I just love it!  It’s kind of like for me putting together a masterpiece now. So that’s how I got started.  Terry: Wow, you had a lot of information in there. A couple things that I picked out listening to you specifically is you went over the term real quick, “graceful persuasion” as you call it. Could you tell us a little bit more about what graceful persuasion is and how it compares to what we probably call the “normal” copywriting style? Shaune:Yeah, I’d be happy to do that. Let me tell you where it comes from, and I know even bringing up this word...

Click here to order. Put it to the test. Try it out. I bet you'll find it's worth at least three times as much as I'm asking.

Best Regards,

Damon Wright

P.S. If you're like me, you'd pay virtually any price to have the ability to write authentic and persuasive communications for websites, emails, direct mail, advertorial and blog posts.. Get it now for a mere $15..

P.P.S. If you'd like to know a litte more about Terry Dean and Shaune Clarke take a look below...

What They're Saying About
Terry Dean...

"Terry Dean has taught me a tremendous amount over the three years I've known him. I swear every time I talk to Terry he comes up with a multi-thousand dollar idea for me!"

— Mark Wittkowski
Onlineautomation.com

"I quit my job within just a few short weeks of getting your course and now I work from my home, earning a very nice living online. I bet you're not surprised. All those years I spent dabbling and experimenting...I knew there was a way to earn a substantial income doing something that I love, and you showed me how to do it. And so, even though you may not know me all that well, there are thousands of customers all around the world who do."

— Jimmy D. Brown
Nicheology.com

"Now I sell my own products and consult with other companies looking to cash in on the billions of dollars floating across the Internet. Just one of my clients went from zero sales on the Internet to over $250,000 a month in revenue and we're looking to do over $400,000 a month in a very short period of time. That's a 400,000% increase in a little over a year! Thanks Terry for all your help and for providing such a simple yet proven approach to making money on the Internet."

— Eric Stewart
Omicentral.com

"What am I really going to learn from him that I haven't already heard about from gurus like Jay Abraham, Dan Kennedy, and Yanik Silver?" The answer is: a lot of stuff. One strategy alone made me over $10,000 within the first three months I used it."

— Bill Harrison
BookMarketingUpdate.com

"Terry - your information has blown my mind - and I'm as skeptical as they come. I don't have any choice but to follow your advice in the future, because your advice has brought in over $30,000 in cold, hard cash to me in the last two months. THANK YOU!"

— Bryan Ellis
Investoracademy.com

"I have purchased quite a few of your courses---they really are the best available on the Net, and believe me, I know. Following your instructions, my son wrote a digital book and started selling it on his web site. He has made more than $14,000 in four months. The orders keep rolling in, day and night. Not bad for his very first effort ... and he is 17 years old!"

— Hakim Chishti
Tractorbynet.com

What They're
Saying About
Shaune Clarke...

"We gave Shaune an almost impossible task: to get disgruntled, inactive distributors to respond. In our last mailing [with Shaune's copy] we offered a $25 product, but our average order was $234.98, with a 10.29% response. That is a 457% increase over our previous mailings."

— Paul Frampton
UnicityNetwork.com
$200 million a year company

"The client negotation tactics you shared with me on Monday are powerful. I said exactly what you suggested. My cient didn't bat an eye at paying $6,000 monthly retainer, and he was the one who suggested a royalty on gross sales. We linked the deal on Tuesday."

— Ryan Healy
freelance copywriter
healymarketing.com
Highlands Ranch CO

"Shaune captivated my curiousity, fed my emotions, and held my attention like no other copywriter...EVER!"

— Jason Moffatt
crowned "Underachiever of the Year"
by Frank Kern and Ed Dale

“Selling Lear jets to CEO’s, I learned to sell softly. To know how to do this in print, I enrolled in Shaune Clarke's Copywriting Coaching Program. He understands that overstated promises and lame 'formulas' just don't cut it anymore. Things are different. It's 2008!"

— Susan Adams
Salesperson, 22 years
Pittsburgh PA

"I know how important good copywriting is in order to be successful online. I didn't know what great copywriting was until I saw the one-of-a-kind, amazing copy in Shaune's first draft. As soon as I saw it I sent him a $1,000.00 bonus and a 50% deposit for my next piece. Shaune Clarke writes captivating, professional copy. If he'll write for you, hire him!"

— Carol Tuttle
Master Energy Therapist and Author
caroltuttle.com

"Shaune Clarke wrote the promotional copy that will go out to book buyers and sales reps. Undoubtedly, this is one of the most important pieces of “The Power Of Giving” marketing campaign. Simply put, he knew exactly what I wanted. He produced a powerful and creative piece of work. I was more than pleased."

— Azim Jamal,
co-author of The Power of Giving
thepowerofgiving.org

Shaune Clarke
www.REALITYcopywriting.com
512 Prospect Bay Rd,
Prospect Bay, Nova Scotia,
B3T 1Z8, Canada

Support: supportteam@realitycopywriting.com | (902) 442-3643

Copyright © 2009 Shaune Clarke

Disclaimer: Every effort has been made to accurately represent our product and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.