One of the strategies Shaune Clarke teaches and uses for crafting an untouchable copywriter's USP is to formulate your own copywriting techniques.

If you check out Shaune's self-promotion website you'll see that he's developed several proprietary strategies including Indirect-Persuasion™ and The Secret Six™. Indirect Persuasion is a special selling strategy that he brought over from his experience in direct-sales. The Secret Six comes from his days as a TV talk show host.

On the same subject...

I thought the following interview offered another good example. In this 15-minute recording I was asked what my best copywriting technique is. Not only should you find the technique and information I share valuable for writing copy... but you should also take it in as an example of how to differentiate yourself from your competition.

How to Listen to the Audio

Click the "Download Audio MP3" button to save an MP3 copy of the complete teleconference recording to your hard drive. You can then listen to it using a free MP3 player such as Real Player, burn it to a CD or transfer to an iPod.

Or turn up your speakers and click the button with the triangle to listen to the audio recording streamline over the internet.